The One-Year Anniversary of Frozen Food Journal

I can't believe it's been a year already. One simple reference to Spinal Tap has snowballed into arguably the best frozen food blog written by someone named Ken. Now's as good time as any to reflect on what Frozen Food Journal has accomplished and where it's headed moving forward. And what better way to do that than revisit the pros and cons of writing a food diary I wrote about early into this blog.

Frozen Food Journal provides an outlet to interact with others who share a similar passion.

This website doesn't earn a ton of traffic but I'd like to believe it's garnered a devoted following. Or at least a place for Google searchers to find info about frozen foods. It's incredulous that people are even remotely interested in what I have to say about burritos and milkshakes but somehow that's kinda/sorta/maybe happened. Also starting this blog led me to discover a lot of interesting food sites, some of which you can peruse down on the left-hand column.

Honing my writing skills.

Not that I'm constantly churning out quality content but I do enjoy the routine of having to compose several posts every week. Keeps me from getting lazy. I'm amazed how prolific some bloggers are while I can barely squeak out enough words to describe bad pasta. Still I think I've managed to find a groove with writing a couple reviews per week and supplementing them with news and opinion pieces. This is and will likely remain mostly a review blog. I don't have the time or energy to branch out (like I did early on with the Know Your Brand series) plus it seems like readers are most interested in the reviews. But this place is a journal and from I'll continue to inject other frozen food-related thoughts from time to time.

There is a chance this blog will make money.

Whoops! I can definitely say the expenses far outweigh the meager monetary gains I've made over the last 12 months. In addition to buying frozen foods and drinks I have to cough up money for miscellaneous costs. For example I had to sink $10 a couple weeks ago just to keep the domain name. My brilliant get rich quick scheme of blogging about frozen foods hasn't quite worked out. Yet I would be lying if I didn't say there have been some benefits. Every now and then I receive coupons for frozen food products. So while the greenbacks may not be rolling in I have gotten some free stuff out of this website. Let me mention that every product I write about here at Frozen Food Journal is subject to the review policy.

Blogging takes a lot of time.

As enjoyable as blogging is I definitely understand how people can burn out. For those who do it you know exactly what I'm talking about. What begins as an enjoyable hobby can devolve into a massive hassle. Think, write, delete, edit, upload, wash, rinse, repeat. The routine gets exhausting. And that doesn't include stuff like tinkering with tech issues, figuring how to attract more visitors and other assorted responsibilities.

I'll be taken my first extended break from this blog starting this week. During the downtime I'll be tinkering with a bunch of frozen food reviews in the works. I have almost 200 posts under my belt and I'm confident the experience will help me make this place better than ever. Hopefully you'll come along for another year.

-Ken